PROBLEM
"We wanted flying cars yet received 140 characters", we are in an age of technological disappointment where technological progression has plateaued and we aren't seeing the full potential of contemporary tech.
INSIGHT
When used effectively, technology has the power to change the world for the better.
STRATEGY
Reposition MG as a leading tech brand using technology for good, with their cheaper electric cars being examples of inclusive purpose driven technology.
SOLUTION
Positively charge spaces around the UK to signal hope for the future.
PLACEMENT: 49% of the UK consider themselves working class and can feel excluded from gentrified London-centric campaigns, we are going to positively charge predominantly working-class areas to signal hope and unity for a technologically inclusive future.
WE'RE GONNA POSITIVELY CHARGE THE ANGEL OF THE NORTH.
We will enter this new electric age together with positivity at the heart of all we do.
MG DEALERSHIPS WILL POSITIVELY CHARGE LOCAL COMMUNITIES.
