Visit Denmark Brief: 

Sell Denmark as ‘The Land of Everyday Wonder’ to the UK and Europe and make Denmark a go-to destination post-pandemic.

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Problem: 69% of young people feel trapped and can't decide what to do with their lives, they're unmotivated and uninspired in life. 

Insight: "what's special about danish society is that it allows people to choose the kind of life they want to live -    Christian bjornskov.

Solution: Introduce the danish mentality and sense of freedom to young people to encourage a happier lifestyle. 

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STRATEGY:  Turn pins into reality.

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